You are right folks.
This one takes cues from quite a few brands, especially Seiko SLA-Series. But it is a design of Pagani themselves.
Apparently their attempt to attract more quality conscious customers; as much as you can increase by going from the $80 range to the $120 range.
That said, top-hat sapphire, NH35 and a ceramic bezel is not to bad for giving you a decent modding base.